Short Pump Town Center is a very important public place in Short Pump, Virginia (the West End of Richmond) due to the retail success and abundance of shops, restaurants, department stores, and venues. The outdoor aspect of the town center adds a different aspect than most shopping malls by incorporating a more public feel. The outdoor aspect allows citizen to feel free to wander as they choose from different stores, restaurants, and shops. In the center of Short Pump Town Center, there is a green lawn that is home to many local concerts, petting zoos, seasonal activities, holiday activities, and local competitions. The town center is mostly used for retail and dining experiences but the center space is used for many local meetings and events as well. Not only is Short Pump Town Center a local space for Richmond citizens, but a well-known shopping center for citizens all over the state of Virginia. The center of the mall also features a water fountain and benches where citizens feel free to mingle and meet each other. The consumerism utilized at Short Pump Town Center is very comparable to the rest of Short Pump in general due to the high influence and importance that consumerism holds in the entire city.
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